The world's best athlete: Nike's inspiration and information source

Nike and more than 300 professional female athletes, for the global fitness community to bring innovation and motivation.

In Nike, the word "athlete" has a special meaning. It is derived from Bill Bowerman, the founder of Nike's co-founder, with an infinite power saying: "As long as you have the body, you are an athlete." This sentence focuses on every player in the world, it also Constantly guiding Nike to design better shoes and clothing products.

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Nike is currently working with more than 300 professional female athletes and hundreds of teams in various sports around the world. These athletes have been standing on the Olympic podium, won the most coveted trophy. They are elites in the elite and have always been a valuable source for Nike designers to get information and inspiration. When taking into account any new product innovation, Nike designers will ask them a simple question: "Does this make athletes better?"

"Having an athlete's perspective is very important in the design process," said Julie Igarashi, vice president of global design for the Nike Women's Fitness Series. "We want to hear what they need and how they can move." This information can help us design the world's athlete community More sports, better performance products. "

From the mountains of Norway to the beaches of Brazil, Nike's elite women athletes can be seen everywhere. On the beach in Rio de Janeiro, two Nike athletes are preparing for the summer sports event of 2016, and strive to win the world's best honor.

Maria Clara and Carolina Salgado sisters are beach volleyball players who strive to participate in the 2016 competition on behalf of the host country Brazil. Salgado sisters in the game inseparable, so that the opponent daunting. This pair of sister groups won their first Grand Slam gold medal in Moscow last year. By 2014, they have entered the top ten in ten matches six times.

For Mary and Carolina, volleyball is a family. Their coach is his mother, was a professional player. When young, this pair of sisters was also encouraged to explore other sports, but in the end, the charm of beach volleyball can not stop.