Nike HyperAdapt 1.0

"Innovation does not just mean the future for Nike, it also means accelerating the pace of the future," said Tinker Hatfield, vice president of creative concepts at Nike. "We are able to predict the needs of athletes because we know them better than anyone, and sometimes we have turned it into reality before other people start to dream."

Now we launched Nike HyperAdapt 1.0, the first pair of Nike using the latest technology breakthrough - fit shoelaces - professional sports shoes. This pair of shoes in the design of the integration of digital, electronic engineering and mechanical engineering in-depth research results to achieve automation. It subverts the traditional concept of fit, for the shoelace and tightness of the personal preferences to bring the most appropriate solution.

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Simplify the function to dispel the common concern of the athletes - interference. "When you wear shoes, your feet will step on a sensor and the shoelace system will start to tighten tightly," says Tiffany Beers, a senior innovator at Nike. "There are two buttons on the side of the shoe. To adjust the elastic, you can take the degree of fit to the best.

For Hatfield, this innovation addresses another long-standing problem with sports equipment: the ability to make quick and easy adjustments. Tied too tight will bring excessive pressure, tied too loose shoes and may fall, these will become the past. Now you can manually adjust the precise, persistent personalized lock while exercising. "At the foot of the game will be subject to considerable pressure, so this progress is huge," Hartfield said.

Hatfield has always dreamed of adaptability of shoelaces into reality, Beers met with him soon after the consideration of its technology. Halfield asked her if she could create a pair of fresh shoes like "the firstborn baby saw the world at first glance" instead of copying an already existing idea. Mark Parker, president and chief executive officer of Nike, soon noticed the plan and gave guidance on the design.

In the design process, Beers and a group of engineers brainstorm to confirm her idea. Their initial idea was a pair of ski boots like an external generator. Although it is far from the ideal, it is the first step in reaching the goal of Bill and Halfield: assembling these technology components on a pair of shoes so that they can move with the body and absorb the athletes The impact force.

In 2013, Hatfield and Beers launched a series of new systems, some prototype works and several tests, bringing the foot engine to provide power for the shoelaces. In April 2015, Beers was involved in the design of Nike Mag equipped with automatic shoelace to celebrate the release of this iconic sci-fi shoe on October 21. Its finished product quietly released Nike's new adaptability technology. Soon after, they finally completed as originally envisioned as more skilled, more suitable for sports Nike HyperAdapt 1.0, confirmed the power of this device.

Beers said, "This is a platform, so that we can expect a device with the athletes change the world."

Hartfield added that the potential for athletes to adaptability shoelaces is huge, and it will bring a sense of fit at any time with the tailor. "A pair of shoes that can sense real-time physical needs is really great, which will greatly eliminate the impact of equipment on athletes, including the psychological consumption, and truly improve the performance of the movement."

He concludes that "in the future if there is a pair of shoes that can sense how you need to adjust the elasticity, is not that great? When it feels you need extra fit, you can react quickly to tighten your shoes. In the future, these products will appear. "

In simple terms, Nike HyperAdapt 1.0 is the first step we take on the road to adaptability. Although it now requires athletes to adjust manually, but it will only exist in the concept of fantasy into reality, between the shoes and feet really form an automatic, almost symbiotic relationship.