Saturday, July 15, 2017

Nike with MEDICOM TOY to new products

Nike and MEDICOM TOY creative partnership can be traced back to 2002, and now the two companies once again launched a new series, so that the iconic sports classic and toy legend once again combined.

Nike x BE @ RBRICK Lunar Force 1 series will be on December 19 limited sale, the series includes well-built Nike Lunar Force 1, Nike Destroyer Jacket and BE @ RBRICK doll.

In this series, two Lunar Force 1 echoed the previous project, using a new look. One of them was the first version of the collaboration in 2004, and the other was used last year with BE @ RBRICK. Two shoes in the tongue and insoles have a special bear mark.

Nike Lunar Force 1 combines legendary design with modern innovation and uses the latest modern technology. The upper use of Nike seamless stitching Hyperfuse technology, soles using Lunarlon cushioning system, the whole shoe lighter, cushioning and comfort are unparalleled.

Nike Destroyer Jacket uses a traditional leather sleeve, the rest of the use of wool fabric, this design is quite nostalgic, reminiscent of a wide range of patches and embroidery.

Two shoes will be on December 19 in the global part of the retailers limited sale. The corresponding special edition Nike x BE @ RBRICK Destroyer Jackets will be available in Japan only on the same day. The jacket will be printed on the sleeve with the Nike and BE @ RBRICK brand logo.

In order to enrich the contents of this series, the corresponding special edition Nike x BE @ RBRICK Lunar Force 1 100% and 400% of the doll toy will also be the same period in the world designated shop limited edition sale. Greater China's sales outlets for the Nike Shanghai Huaihai experience shop, Nike Beijing flagship store, and Hong Kong PS7 shops.

About BE @ RBRICK:

BE @ RBRICK is a toy bucket toy, creative from the digital teddy bear. BE @ RBRICK was officially launched in 2001, was founded in 1996 by the Japanese MEDICOM TOY toy brand produced. Since then, art, sports and fashion in this new canvas on numerous integration.

When Air Force 1 BE @ RBRICK was released ten years ago, the frenzy of sports shoes and toys was fused. Then in 2004 and launched the first Nike x MEDICOM shoes - exclusive sales in Japan SB Dunk. The latest cooperation between the two sides once again the integration of toys and sportswear design creativity, to celebrate the launch of Lunar Force 1, a new chapter in the innovative shoes.

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