Game On, World

(Game On, World) will showcase the new combination of NIKE + digital technology and sports world. Game On (World) is a new challenge recently launched by Nike in the near future. Experience, the experience inspired by the latest evolution of innovation and technology NIKE +. Nike on June 29 launched NIKE + Basketball and NIKE + Training for the movement to create two new NIKE + sports experience, and NIKE + Running and NIKE + Fuelband combination, by NikeFuel this common momentum unit for the movement We build a full range of digital ecosystems, encourage movement, inspire and stimulate competition.

"Game On, World" is the Nike company to open the entire event of the film, the virtual game world and the real world of each other staggered, said NIKE + perfect sports and digital technology integration, and its service And experience for different levels of athletes. In this film we can see that the protagonist through his NIKE + equipment in a series of challenges to collect NikeFuel points in the task. In these challenges, including the ultimate victory over the two passers-by, the design inspiration of these two characters from the real life starred in "Mission Impossible" and other films of the United States actor Vincent (Ving Rhames) and has Stadium crowned LeBron James (LeBron James). And our hero is trying to use the body of NIKE + Basketball equipment to beat the two big men.

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"Game On" (Game On, World) activities to challenge all the players to create their own best record, and its knock down refresh. From July 27th, www.nike.com.cn/gameonworld will show the leaders of the competition in the elite list, in order to encourage the athletes and inspire their inspiration. This summer, NIKE + will also be launched by the world's outstanding athletes launched the Challenge.

Each NIKE + experience has its own unique way of measuring, thus stimulating the user to challenge the best record of the individual. If you are a runner, the "Game On, World" project will encourage you to run more than ever; if you are a Nike + FuelBand user, your goal is to create a new record every day; if You are a basketball player, you will want to be able to take the leap forward, and use the "show" mode to upload your dunk short film, share your superb skills; if you have enough to tap their own potential and choose NIKE + Training, you face The challenge will be to beat NikeFuel records of the world's top athletes as much as possible.

"NJKE + Basketball and NIKE + Training are epoch-making sports experiences, and the information that these two services mean is that athletes can measure and track them as ever before," the world's athletes know that measurements can be made to improve the performance of sports. "We want to inspire people around the world to reach and measure their personal bests," said Greg Hoffman, senior vice president of global brand innovation at Nike. "It's going to work for millions of players around the world We have a new sports experience. "

The core of the innovative technology developed for basketball and training athletes is the NIKE + Sports Sensor chip. Each shoe is implanted in the chip can record the user's movement data, and then sent through the wireless data transmission to the user's mobile client. These data will be presented through different means of measurement in the past training or basketball can not be informed of the data.

The NIKE + Basketball application tracks the height of the athletes' jumps in the field, the intensity of the fight, and the speed of movement. At the same time, the program also has a "show" model, so that athletes can be the process of sports performance with sports data recorded into a video, and through social networks and friends to share the film content.

NIKE + Training draws from the world's top athletes LeBron James, Rafa Nadal, Manny Pacquiao, Allyson Felix, Hope Solo (Hope Solo) and others on the training of understanding and experience for each athlete to bring the top training experience.

NIKE + Training also offers a series of short and compact training programs to help trainers become more fit, faster and stronger. The action of each training project is displayed through the screen to guide and motivate the athletes. With NIKE + Training's mobile app, each training action or challenging data and feedback can be sent to the player's mobile phone. According to the training intensity of the athletes who want to complete every day, the training plan can be flexibly developed, and the application

These two latest sports experience, combined with NIKE + Running and NIKE + FuelBand products together to create a new sports platform, "Game On, World" thus battle.