adidas Energy Boost

- Adidas held a conference today in Beijing, launched for the intermittent running life designed by the new technology products Energy Boost. Revolutionary material BOOST has the industry's highest energy feedback efficiency, while the successful integration of two commonly sense contradictory performance, that is, taking into account the soft comfort and solid fast cushioning effect. For running enthusiasts to bring unprecedented comfort running experience, and for the entire running shoes into a strong driving force.

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BOOST technology will solid particles (TPU) really split into thousands of energy storage of small particles, these small particles to shape the midsole of this running shoes. The unique structure allows these energy particles to be more efficient to store and release energy. The adidas Innovation Team (ait.) Has been tested to demonstrate that Energy Boost material is highly wear-resistant and has the industry's highest energy feedback efficiency, coupled with excellent cushioning, excellent package and heat dissipation, giving runners new Running experience. BOOST running shoes in the famous running magazine "runners of the world" in the spring of 2013 evaluation received a high praise: "Energy Boost deserved to win the spring of 2013 'best debut award', especially the energy feedback test data, far superior Nearly more than 800 pairs of running shoes tested in the history of running shoes.

"Adidas has been committed to helping athletes to achieve better performance through technological innovation.BOOST advocates the birth, let us create a cushioning technology," said Mr. Mai Yanshi, vice president of marketing, Adidas Sports Performance China. Revolution, not only for the running shoes set a new scale, but also means that the entire industry and all equipment to a new height.Now the number of Chinese running enthusiasts every year a substantial increase in 2012, held in China throughout the year 33 games Marathon, with more than 500,000 participants, the birth of the Energy Boost running shoes has brought new options to the huge running group, giving them the opportunity to experience an unprecedented way of running.

Li Dongxue as an event guests also live on the scene to share their feelings for the Energy Boost running shoes: "wear the first feeling of this pair of shoes is very soft, and the package is very good.More special is in the running process every time He was able to feel the fullness of the rebound, like the foot of the engine, to produce a steady stream of energy to promote me to move forward.As a novice running, let me full of confidence in the sport.

Adidas cool run group members Liu Xudan also published for the evaluation of Energy Boost: "wearing energy Boost running in the process, this pair of running shoes can consistently maintain efficient energy feedback and buffer protection, let me rekindle continue to break the best personal The enthusiasm of the results for professional and semi-professional runners, want to break the best personal goals (Personal Best) bottleneck is a very difficult thing, Energy Boost let me more confident to do this "

At the time of Energy Boost, Adidas will launch the Personal Best program, which aims to provide Energy Boost running shoes for those who love running and are eager to keep their personal bests off, hoping that they will help them "break themselves."