adidas by Stella McCartney2015

To celebrate the tenth anniversary of the birth of adidas by Stella McCartney series, the brand combines the latest technology to introduce both lattice and function 2015 autumn and winter series. All the single product adhere to provide the best performance at the same time, yet stylish avant-garde style. With bold cut, creative mix of fabrics and excellent wear design, this season the product will bring the best sports wear experience.

"Year after year, we constantly demanding the design of comfortable and stylish coexistence of clothing, through cutting-edge technology to help athletes in their respective areas to maintain the outstanding performance of the movement of modern women more and more attention to their fitness goals and sports modeling So it is important to provide both the functional and the style of sportswear, which requires us to continue to introduce ourselves in the design of the new, adidas by Stella McCartney Yoga series tightly single product just perfectly show the combination of the two. We are looking forward to this season's new products and more exciting products in the future, "said designer Stella McCartney.

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This season running series flagship adidas by Stella McCartney Ultra Boost running shoes is still the main push shoes. Designed for endurance training Ultra Boost built in the soles of tens of millions of poly energy particles, can make the energy fully stored and released. Mesh rubber outsole to ensure that the ultra-comfortable foot feeling, foam technology to absorb the ground to bring the reaction force. The whole piece of Boost for the end, the upper use of Prime knit weaving technology to provide ultra-high energy return function. The front foot area with fluorescent effect, so that runners at night also no scruples. Ultra Boost not only has a high technological content, but also has a new color suitable for the fall: deep red wine, pomegranate red and sky blue, and fire spines red, obsidian and bright yellow.

The 2015 autumn and winter series is equipped with running equipment using Climaheat® technology, and every single product makes people who are keen on the winter night run. Climaheat® technology has a temperature management feature, hollow fiber structure to ensure ventilation, isolated cold air. Climaheat® long retro pants on the reflective printing can improve the recognition rate. There are also Climaheat® shorts, which provide further effects. And then with a full reflective Puffa Jacket jacket, the overall shape is perfect, both safe and warm. This jacket is tightened belt parts with a clear brand logo, wrist with ribbed cuffs plus dew design, lace high collar warm performance. PrimaLoft ECO isolation technology even the most extreme climate can also ensure that the body warm, dry and comfortable.

This season, the designer will be the basis of fitness and yoga, the introduction of luxury and performance both Climalite ® personal underwear, both seductive and comfortable. The middle of the warm clothing and fashion jacket can be folded inside and outside, whether you are in the dance room, yoga room, gym or any place, will become the focus of everyone. Seamlessly cut tights to ensure that each yoga action is stable, in place, in the movement will not feel the slightest restraint. Waist below the use of high elastic fabric, after the strenuous exercise can quickly restore the support of clothes. At the same time, through different structures of woven fabrics to optimize the movement effect. Pyracantha plus pink orange color with warm brown tones, highlighting your distinctive, style and function of the perfect fusion of this eye to attract a single product.

The new season of Studio Parka's exquisite print design and Stella's clothing style the same strain. And with Climastorm® technology, with adjustable belt, in the cold wind while maintaining good ventilation, the most suitable for changing the climate of autumn.

This season's fitness base series of Atani Bounce sneakers will increase the speed of response to the use of technology to the indoor equipment, the use of rebound technology, soles strong grip, suitable for rapid lateral movement and difficult moves. The uppers use engineering principles to tighten their belts and provide additional support for the feet even in high-intensity training sessions. Dark blue on the gray, mint green and black, absolutely make you the focus of the gym.

Winter sports / weekend travel series designed to solve the outdoor challenges to launch a new long-sleeved shirt, the use of thousands of birds lattice wool and seamless cutting, is definitely the best choice for winter sports equipment. Half-zip zipper sweater temperature control ability Unmatched, soft skin-friendly Merino wool fabric in the air temperature can still keep the body fresh and comfortable, in the cold climate can keep warm. Outdoor sports absolutely no response Trail sports shoes, and jacquard thousands of birds pattern or black waterproof models optional. The new Winterboot Nangator 2 uses a waterproof design and Thinsulate technology to keep the movement dry and warm.

The new season of a single product accessories have inherited adidas by Stella McCartney aesthetic philosophy, but also unique. Run series accessories to function as the core, including backpacks, pockets, gloves and player storage bags, and use the reflective pattern to increase its eye-catching degree. This season is also enthusiastic for the winter running enthusiasts launched a stretch socks, not only with a reflective belt, but also with a reinforced insulation layer can prevent the cold invasion. Primaloft warm socks can be used to heat, with ski gloves soft fabric and excellent grip, so that the thumb always keep warm and comfortable. Winter sports / weekend travel series accessories for you to create a stylish winter sports image at the same time, these small details can still help you in the game a hand.

Adidas by Stella McCartney The new autumn and winter series will be in mid-July 2015, debut London Brompton Cross shopping district, Miami Lincoln Road and Miami Aventura Mall shopping center adidas by Stella McCartney flagship store, also includes Stella McCartney main store and More than 788 Adidas Women's Supplies Franchise and Adidas Sports Performance stores. In addition, the world's leading e-retail platform, sporting goods retail stores and high-end department stores will also be available, including Lane Crawford, Neiman Marcus, Isetan, Le Printemps, Harrods and Nordstrom.

De LaSoul Nike Dunk

Any skateboarder who has repeatedly watched the skateboard video in the skateboard will remember those tracks, lyrics, songs, skateboarders and taxi lines. Music is always important. Over the years, De La Soul has played a vital role in skateboarding.

Open to the infinite heart

In 1988, De La Soul from Long Island, New York, released his debut album "3Feet High and Rising". The album shows the freedom and creativity still echoing in the new generation of rappers, producers, artists and sliders. The three members of the band, Posdnuos, Dave and Maseo, mix a variety of unimaginable excerpts in their debut albums, as well as complex and unusual lyrical ways, To create a new area of ​​hip-hop, open to the infinite heart.

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Nike Dunk was born in 1985. In 2002 to Dunk SB re-launched before, has been by the players and shoes favorite shoes collectors. De La Soul band members are Nike AirSafari these early Nike's most fascinating classic models of advocates, and they are also very familiar with the colorful Dunk. For how to design a pair of excellent shoes, they have a clear understanding of the heart, so they become Nike perfect partner.

Pusdonos is a fan of Nike design. "When I was trying to do pop music and break dance, I was a loyal supporter of Nike Cortez," he said, "and when I was a member of the De La Soul band, I finally entered the Dunk world."

De La Soul band members wearing Nike shoes, with unpredictable style and rugged personal expression, in the music on the road ahead. They are progressing and fearless. From the New York, which gave them countless passions and inspiration, to millions of fans who inspired their music to infinite imagination, they sparked a campaign. This iconic band has been improving their skills, in the remix album, art and fashion field to show their attitude.

The music into the skateboard

Rapper enthusiast and professional skateboarder Eric Keoston (EricKoston) very much hope to reaffirm the significance of De LaSoul band.

"I used to be a fan of De La Soul, who had a great impact on me from the late 1980s to the early 1990s," said Coston. "They were the leaders of the hip-hop community at the time. It 's really nice to make you excited about skateboarding, and good music can make your skateboards smoother.

De La Soul band's hard-edged creativity has resonated with the skater. Their music has become a lot of creative skateboard video soundtrack, skaters with skateboard pattern on this expression of respect. Koston's early dress was inspired by the band's style, witnessing their music in the skateboard video as an important moment in the soundtrack. "This reinforces the legendary position of De La Soul in the skateboard," says Coston.

Popsendus realized this organic connection.

"We have always felt that we can not be bound by creativity in any freedom to express ourselves. Let our thoughts, language and behavior is not limited to the love of hip-hop fans, and I think that people who accept skateboard culture will also accept our Music and make it the theme of their music, pushing their skateboard business, "said Pusdonos," we are never frenzy skaters. And that's why today I respect those who come to us and And we share the music for their meaning.

Unexpected cooperation

In 2005, Nike launched De La SoulNike Dunk high and low help version to celebrate the link between skateboarding and hip-hop music.

According to Pusdnos, the cooperation came from a plan outside the meeting, "we have a show in San Diego. At the same time, a extreme sports conference is also being held, we are invited to watch. When we walked around the meeting, we passed the Nike SB booth, and the staff recognized us and talked to us for a moment, "said Pusdonos," we invited them to see our show. After the show, they Asked if we wanted to do a pair of Dunk.We answered, 'of course, want to start cooperation.'

To celebrate the 10th anniversary of the modern transformation

In order to make these the greatest Nike Dunk SB design with the times, De LaSoul Nike Dunk high and low help version in the design of the conversion after the re-launch to celebrate their tenth anniversary. The original Dunk low help version of the white leather and printing is now used to design high help version. And the first high version of the daisy on the style and elephant printing is applied to the low version of the version. This is a subtle conversion, tribute to the past, and pay tribute to the future.

Barricade 2015

Adidas today launched the Barricade series of the latest models: Barricade 2015 tennis shoes. Barricade 2015 is Barricade series of tennis shoes born 15 years since the most thorough re-design. Barricade 2015 is lighter, more flexible, and uses a new night effect color design.

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Adidas is inspired by the extreme style of top Barricade players such as Jo-Wilfried Tsonga, Ernests Gulbis, Kei Nishikori and Novak Djokovic. , Cast a new design of the Barricade 2015, to create a fully adapted to the rapid change and sliding characteristics of the modern tennis game shoes. Barricade 2015 brings unparalleled stability and durability to the players.

Thomas Weege, vice president of the Heartbeat Sports Design division, led the study. "The analysis of athletes' performance on the field is the basis of our design process.Our athletes test their skills in actual competitions, and we also need to do this by redesigning some of the core elements of the shoes, while maintaining full stability Durable and other core quality at the same time, we strive to create a truly different design with the previous Barricade design.

After analyzing the feedback from professional and amateur players, Adidas designers introduced innovative and brand new Barricade soles to replace Barricade Claw, bringing the comfort of the new design to the limit. Stable structure is placed in the heel part, completely release the forefoot and give the shoes more flexibility. Barricade 2015 is also the first use of synthetic mesh material cover the upper, the breath effect will play the ultimate.

AIR FORCE 1 HIGH NAI KE

Air Force (now known as Air Force 1) by Bruce Kilgore (Bruce Kilgore) design, since the listing in 1982 has been deeply printed in people's minds, whether it is not sports shoes, love, are the impression profound. As the first use of Nike Air technology basketball shoes, it appears after the shoes in both sports performance and cultural charm paved the way.

Roots and roots

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In the early 80s, the Air Force 1 promoted the blending of the two cultures in hip hop rap culture that had not yet fully flourished and had not yet fully interacted with the track and street basketball. It is not only rooted in the United States, but also spread to more distant areas of the country, to resonate. Air Force 1 arrived in China and other countries soon after the hearts of consumers occupy an important position. Even far from the United States, the emerging hip-hop culture and basketball are also rooted in China to become a cultural trend.

Into Chinese culture

Nike in 1980 to enter the Chinese market. In the very rapid development of culture 80 years, Nike's appearance so that people shines, we are completely Nike shoes creativity and innovation to attract, "Nike" the name has gradually become a well-known name. Although today only a few people know that this pair of low-key Air Force 1 is how to set off a boom in the development of Chinese culture, but if you can wear in the 80s Air Force 1 shuttle the streets, like to have from the "Nike" this fashion With the new symbol of the symbol to bring their own identity. With the rise of basketball in China and becoming one of the most popular sports in China, the Air Force 1 became more popular with basketball shoes played by several famous international basketball players, almost all those who love basketball Have been eager to have a pair of Air Force 1.

Nike in the launch of the Chinese New Year Lunar New Year series, also did not forget to Air Force 1 this shoe into some of the year (including 2002 "Year of the Horse", 2003 "Year of the Pig", 2006 "Year of the Dog" Air Force 1 and 2014 " Horse years "Lunar Force 1, etc.) and" Shen "Lunar Force 1 series, these classic shoes to now people can remember, but also shows that the Air Force 1 is really creative people's attention to the shoes of the footwear industry originator The These endless ideas to Nike not only well-known, but also let Nike become one of the most popular footwear brands. 30 years later today, it is a good time to restore the classic section of the legend.

Continue to advance in China

Air Force 1 This shoe has become a must for many people in the world. In addition to the design point of view, we have to trace the source, to understand its impact on the evolution of the subsequent sports shoes industry. One way to move on is to look for the future from the past. A lot of people on the Air Force 1 complex from secondary school and Nike shoes forged the indissoluble bound. Stadium, street, campus, can be seen everywhere wearing Nike Air Force 1 figure. Dressed in white looks elegant fashion, but once the dirty will "eclipsed." "White" was immediately popular, "how to make the white Air Force 1 uppers remain clean" become a common topic in Chinese youth culture.

From Guangzhou, XH55 manager Guo City, so remember the white Air Force 1, "315122-111, I remember this number, so many years are like this classic is classic, with what clothes are good.Every influx of people should have a pair White Air Force 1. "" White Air Force 1 is the king of the shoes. It has a special emergence of the significance of the times, it is the perfect combination of fashion and sports, driving the development of shoes culture. "Tianjin COLOR shop Long Ye Chun said. "I think the white Air Force 1 is very good with the Air Force 1 can choose to wear a skirt with a long socks, wearing a low to help the Air Force 1, the Air Force 1, I will reveal my ankle and let my feet look slender.

2015, Nike Air Force 1 once again improved design, this iconic shoes to 80 years of classic appearance in front of Chinese consumers. Uppers with high quality white leather, to create the 80's Nike leather cortex effect. At the same time to narrow and low ridge of the shoe shape, with red suede Swoosh logo, the classic white soles and heel embroidered with red Nike Chinese name "Nike". Including the traditional ankle straps and shoelaces, including the fine details, with a classic built-in air cushion unit soles, so that the wearer can remain comfortable all day.

"The first feeling is the Old School, which like my heart Air Force 1 look, color and 'Nike' words are also classic retro." Shanghai DOE host Himm so to see the feeling of this pair of shoes. "This is the shoe I want, the appearance is very close to the original year, the upper cortex is very good, a sense of history, very beautiful. At least ten of the shoes, It was not seen in the market for this product anymore.

Nike Air Force 1 High Nai Ke will be sold in mid-January 2015 at Nike.com and designated Chinese retail stores. In addition to footwear, as well as Nike vest, T-shirt, round neck pullover and hat will be available for sale.

The world's best athlete: Nike's inspiration and information source

Nike and more than 300 professional female athletes, for the global fitness community to bring innovation and motivation.

In Nike, the word "athlete" has a special meaning. It is derived from Bill Bowerman, the founder of Nike's co-founder, with an infinite power saying: "As long as you have the body, you are an athlete." This sentence focuses on every player in the world, it also Constantly guiding Nike to design better shoes and clothing products.

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Nike is currently working with more than 300 professional female athletes and hundreds of teams in various sports around the world. These athletes have been standing on the Olympic podium, won the most coveted trophy. They are elites in the elite and have always been a valuable source for Nike designers to get information and inspiration. When taking into account any new product innovation, Nike designers will ask them a simple question: "Does this make athletes better?"

"Having an athlete's perspective is very important in the design process," said Julie Igarashi, vice president of global design for the Nike Women's Fitness Series. "We want to hear what they need and how they can move." This information can help us design the world's athlete community More sports, better performance products. "

From the mountains of Norway to the beaches of Brazil, Nike's elite women athletes can be seen everywhere. On the beach in Rio de Janeiro, two Nike athletes are preparing for the summer sports event of 2016, and strive to win the world's best honor.

Maria Clara and Carolina Salgado sisters are beach volleyball players who strive to participate in the 2016 competition on behalf of the host country Brazil. Salgado sisters in the game inseparable, so that the opponent daunting. This pair of sister groups won their first Grand Slam gold medal in Moscow last year. By 2014, they have entered the top ten in ten matches six times.

For Mary and Carolina, volleyball is a family. Their coach is his mother, was a professional player. When young, this pair of sisters was also encouraged to explore other sports, but in the end, the charm of beach volleyball can not stop.

NIKE AIR ZOOM FAMILY

September 26, 2014, Nike ZOOM AIR two latest running shoes NIKE AIR ZOOM PEGASUS 31 and NIKE AIR ZOOM STRUCTURE 18 in Shanghai, a new appearance. In order to allow the majority of the marathon runners get more inspiration and get the effective training of long-distance training knowledge, Nike specially invited long-distance runners Mo Farah (Mo Farah) and Galen Rupp (Galen Rupp) came to Shanghai, open NIKE ZOOM the first stop of the rapid journey. Next, they will travel to Taipei to inspire more running enthusiasts.

London Olympic Games million runner favor ZOOM AIR series of products

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London Olympic Games 5000 meters and 10,000 meters double champion winner Mo Farah, is a series of running shoes loyal advocates. "PEGASUS is one of my favorite shoes, and it is getting better and better," has been NIKR AIR ZOOM PEGASUS as training shoes Mo Mo said. Moorea still remembered wearing PEGasUS 31-like shoes when the feeling of spontaneously, "the first time to wear PEGASUS 31, I can feel the speed of the upgrade I like it's fashion, comfortable fit, soft Earthquake and protection, which makes me more than 100 miles per week (about 160 km) a lot of training income.

In order to meet the London Olympic Games men's runner-up and now the United States outdoor million meters record holder Galen Rup on the high stability of running shoes, Nike constantly try to try to make this shoe lighter, more smooth, Sensitive, at the same time in maintaining stability on the uncompromising. The latest NIKE AIR ZOOM STRUCTURE 18 in the end of the original dynamic support system added a third layer of high-density foam, which in the upper and soles to achieve a smooth transition.

"STRUCTURE has been with me since I started running, so it's great for me to contribute to the design of the new generation of shoes," says Galen Rup, "I like STRUCTURE because it's My feet just right package, give me the support needed.When I picked up the shoes when I was very surprised by its weight light.Kike seems to be a magical way to this pair of shoes and reduced a few ounces, I can feel that I can run faster.

"In the process of designing and testing running shoes, we are more willing to understand the experience of athletes wearing shoes running experience." Nike running senior footwear product manager Kelsey Yonker (Kelsey Yonker) said, "a lot of Nike's top athletes are Like many of the top athletes, including Mo Fala and Galen Rup, they want to give them more help in training up to 20 miles per day (about 32 kilometers). They really like ZOOM AIR to bring a real sense of rebound.

ZOOM AIR technology is born for speed

ZOOM AIR was first introduced in 1995. From then on, the athletes began to wear this responsive cushioning shoes for training, competition, and achieved excellent results. "At the World Marathon podium we can always see a lot of top athletes wearing ZOOM AIR", Nike shoes cushioning innovation director Tyler Hensley said, "it is Nike's most innovative cushioning system technology , Bringing fast start and bounce responses. "

2014 The new ZOOM AIR running series is designed based on running training requirements, drawing from the Nike Sports Research Laboratory and the top athletes wearing a lot of test data and wearing feelings. The instantaneous response of the NIKE ZOOM AIR cushioning system comes from the tightly knitted stretchable fibers in the NIKE AIR pressure unit, which begins to release tension when the foot of the runner touches the air, helping the air to help ease the impact and then quickly restore the original , Resulting in an instant burst from the ground of the explosive strong rebound, to help runners have a fast, cushioning pace. ZOOM AIR units can be applied to the heel or forefoot, or both, to the two parts, depending on the athlete's different needs. 2014 NIKE ZOOM AIR includes NIKE AIR ZOOM PEGASUS 31, which focuses on stability and focus on ride comfort NIKE AIR ZOOM STRUCTURE 18, NIKE AIR ZOOM ELITE 7 with forehand ZOOM AIR, Specifically for winning the game born NIKE AIR ZOOM STREAK 5.

Women marathon top players share girls running experience


And Moorea Farra, as well as Galen Rup, the Berlin World Championship women's marathon champion snow and her teammates Wei Xiaojie, Wang Xueqin also invited to attend the event, to the women running enthusiasts to share their experience as a training partner. They said, "running is not a lonely thing, like running girls may wish three or five friends to join or join the running group, so you can encourage each other, mutual supervision, challenge each other to complete the joint development of the goal.

Nike innovative technology services runners

In order to provide better and more convenient service to runners, Nike has launched a special Nike + Run Club WeChat service account, to provide running tips, training programs, shoes guide, running routes, running activities, NIKE + FAQ, From a WeChat platform on the best runners community.

The popular Nike + Running application since its launch in 2006 has more than 20 million users and has accumulated mileage of more than 2.4 billion kilometers. Which "Nike + coach" function, through the collection of Nike coach resources and top athletes advice, according to each running enthusiasts goal and ability to customize the exclusive running plan. Using the Nike + Running application running, has become a must run now.

Jordan CP3.VIII X

On the occasion of the new season, Jordan brand launched the Chris Paul signature shoes series of the eighth generation boots. Jordan CP3.VIII X is designed to provide athletes with the most powerful combat performance, speed and responsiveness, while taking into account the shape of the fashion, minimalist beauty.

Chris Paul was deeply involved in the design of the new boots. He and Jordan brand designers work closely together to create this specifically tailored according to his style of war boots. Like super heroes to build their own secret weapon, Paul allows designers to integrate into the various elements, giving him the opponent's unique advantage.

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Paul will wear this boots, the upcoming battle of the season. He said: "I am very important to design this link. I like the process of testing, constantly grinding the details, constantly challenging the performance of the limit from the cushioning system and Flight Web locking system to the rubber outsole, these details are helpful to improve me I know what the advantages of this shoe can give me, and when my opponents see the shoes, they will also have some understanding of this.

In addition to the pursuit of better combat performance, CP3 signature series has been designed to integrate with the personal elements of Paul, so that they become more "Paul" features. Jordan CP3.VIII X Continuation of this tradition, the tongue inside the Paul genealogy, the traditional herringbone pattern design, are to pay tribute to the ancestors of the Paul family.

Paul's style is fast and famous, so he needs a fast change in his, emergency or fast break to trust when the shoes. TPU soles for Chris's famous fast change to move to provide such a strong stability. Unique 5/8 upper height and boots design, to this for the fast-paced game style players tailored boots to provide a sock-like fit.

CP3.VIII X textile vamps provide a light support force, heel and toe reinforcement material is to strengthen the durability of the shoes, while the rubber tank is strategically located in a high degree of contact area. The front of the Nike Zoom unit to bring sensitive cushioning function, heel on the chevron-shaped lines to enhance multi-way grip, which has become the main design elements of the CP3 series.